5pm Labs Work — Case studies in Web3, fintech, AI and mobile apps

5pm Labs: We build it. You launch it.5pm Labs is a Surabaya-based product studio that handles research, design, engineering, cloud and go-to-market for founders and companies, from MVP to long-term product team.Book a free 30-minute call or email hello@5pm.space.Services

Product Design: UI/UX, mobile app design, prototyping

App Development: Mobile and web apps, MVP builds

Web3 & dApps: Wallets, DeFi and on-chain products

AI Solutions: AI features, chatbots, automation

Cloud & DevOps: Infrastructure, deployment, scaling

Go-to-Market: Launch strategy and positioning

Market Research: Validation, user and competitor research

Social Media: Content and Instagram feed design

Tech Consulting: Architecture, tech stack, product audits

Selected work

Noora: AI video generator. Tell a story, get characters, a storyboard and a video.

Kaemon: Web3 live streaming with AI interactivity and DeFi features.

Satsouk: AI-powered SocialFi prediction market aimed at Bitcoin holders.

Rishu: Invest, explore and earn. Meme coin trading with daily task rewards.

Kolektiva: Tokenised property ownership starting from IDR 250,000.

Kifuku: Meme coin platform. Explore, buy, sell and launch a token.

SmartSistant: Staff app for QR attendance, tasks, schedules, commissions and payslips.

Zurich: Virtual Agency Awards 2020 hub with Zoom sessions, a photobooth, quizzes and doorprizes.

Nekineko: Pixel-art lucky cat app. Ask for your fortune, make offerings and dress up your neko.

Salihara: Equipment inventory for an arts centre, with QR check-in, check-out and event loans.

Qylo: Driver app for electric bike couriers: live orders, routes, earnings and battery swaps.

DeUni: Mentoring and learning platform with live sessions, articles, leaderboards and badges.

AIA Awards: Virtual Agency Awards 2020 with a live countdown, Zoom sessions, quizzes and award categories.

AIA Vitality: Premier AIA Vitality launch event with agent login, Zoom sessions, quizzes and a live doorprize draw.

SDH / UPH: Facility management app for school and campus maintenance: jobs, vendor assignments, tickets and budget approvals.

Kriwil Salon: Curly hair salon app with bookings, loyalty points, a product shop and a community forum.

How we work

Discover: Map the product, users and constraints.

Define: Flows, structure and first-release scope.

Design: Interfaces, components and clickable prototypes.

Build: Engineering in short cycles alongside design.

Ship: Release, measure and keep improving.

Ways to work together

MVP Build: For founders with an idea who need a first version in users’ hands. Fixed scope and timeline. Design, build and launch. Handover when it ships.

Monthly Sprint: For products already live that need steady progress. Monthly scope, reviewed each cycle. Design and engineering capacity. Pause or scale month to month.

Dedicated Team: For companies that need an embedded product team. Team shaped to your roadmap. Works inside your tools and rituals. Long-term partnership.

Equity Partnership: For early founders who want to build now and pay less upfront. Equity in place of full fees. No or reduced upfront payment. We build as co-owners.

Frequently asked questionsHow long does it take to build an MVP?It depends on scope. After a discovery call we send a timeline and plan before any work starts.Can we start with just an idea?Yes. We can begin with market research and validation before any design or code.Do you only design, or build too?Both. Design, engineering, cloud and launch are handled by one team.What happens after launch?We can keep improving the product on a monthly sprint, or hand everything over to your team.Do you work with clients outside Indonesia?Yes. We work remotely and have delivered for clients in Indonesia and abroad.https://5pm.space/